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Requirements
Requirements - clear, complete, feasible, etc.
Requirements - clear, complete, feasible, etc.
Requirements - clear, complete, feasible, etc.
Requirements - clear, complete, feasible, etc.

Reqirements analysis

provides complete, consistent, feasible and prioritized specifications to website developers. These screen shots represent dozens of functional requirements I analyzed in the areas of user experience, connectivity, content management, data privacy, entitlement, profiling, and security.
Functional Spec

Functional specifications

ensure stakeholder requirements are met. This is a small example -- I've created specs containing hundreds of pages -- from a non-profit company in the government sector. It includes scoped and prioritized requirements, assumptions, use cases, user-system interactions and mockups.
Process
Process - establish a baseline, then improve effectiveness
Process - establish a baseline, then improve effectiveness
Process - establish a baseline, then improve effectiveness
Process - establish a baseline, then improve effectiveness
Process - establish a baseline, then improve effectiveness
Process - establish a baseline, then improve effectiveness

Processes documentation

is used to establish a baseline, then recommendations are made based on best practices to simplify, realign to changing business conditions, or for changes to improve effectiveness. Four levels of diagramming, from process-at-a-glance to micro-level tasks, are illustrated.
Metrics - know the state of your business
Metrics - know the state of your business
Metrics - know the state of your business
Metrics - know the state of your business

Metrics

, i.e. periodic and ad-hoc reports, measure the state of your business, at a variety of levels, output in the most effective format. Samples of dashboards, operational, and administrative reports quickly built with SAP Business Objects Crystal Reports, are included.
Assessment

Assessments

determine gaps between current and desired conditions. This was an availability analysis done for a small company in the telecommunications industry.
Market Research

Market research

determines segment attractiveness and competitive position, then identifies marketing collateral needed for sell cycle stages (AIDA model). This IBM flyer is one piece that resulted from our team's analysis of the IBM Networkstation brand.
Training & Instructional Material - get stakeholders up to speed quickly
Training & Instructional Material - get stakeholders up to speed quickly
Training & instructional material - get stakeholders up to speed quickly

Training and instructional material

gets stakeholders up to speed quickly. This example was used to train hundreds of administrators worldwide to deploy client-facing websites.
Feature summary

Feature summary

- a concise comparison of prioritized features used to compare products, services or other entities. This simple example was for automotive industry extranet capabilities. Often prioritized by time or cost. Typically categorized by sell cycle (AIDA) or other model.
Mind map

Mind maps

are a structured brainstorming technique used to organize information, e.g. eliciting requirements. Another technique I've had success with is the sticky note / whiteboard for anonymity. This is the map I created to plan this website.
Marketing Campaign

Campaigns

organize and coordinate marketing activities to promote sales; in this instance Lotus decision support software was bundled with a needs assessment and services, creating a unique solution for each client. This white paper is client's success story.
Site Map

Site Maps

are planning tools that visually represent the information architecture, page hierarchy, and basic navigation of a website. This was created using Visio to illustrate this website.
Wire frames

Mockups, a.k.a. wire frames

, are visual guides to connote website or application structure: they promote consistency of look and feel, set stakeholder expectations, and develop familiarity. Here's one, of over 100, that I created for an automotive industry website.